Rooibos Long Cut Tea
We would recommend to brew using boiling water and leave to infuse for 5 to 10 minutes
Rooibos Long Cut Tea is very similar to our regular Rooibos beverage. Its leaves are equally high in quality, but are noticeably longer, boasting strong, hearty flavours, reminiscent of sweet, indulgent honey.
Like any other Rooibos Tea blend, Long Cut is caffeine free and low in tannins. It originates from the Cederberg Region of South Africa and is the perfect choice for anyone who is new to the world of Rooibos. Also referred to as ‘Bush Tea’ or ‘Red Tea’, Rooibos is actually a herb from the Aspalathus Linearis plant, as opposed to the Camellia Sinensis plant (or, ‘tea’ plant). This means that Rooibos Long Cut Tea isn’t technically a ‘tea’, at all! Yet this matters not when this warm, invigorating beverage offers delicious flavours and countless health benefits!
Subjected to temperatures below zero during the winter, and above 40C in the summer, the Rooibos plant is particularly hardy, making it more than capable of surviving the extreme conditions found in the Western Cape of South Africa.
Its first known human consumption began with the Khoisan tribes of the region, dating back hundreds of years. Prior to the mass European colonisation of the African continent, the Khoisans consumed Rooibos as a herbal remedy to combat many ailments which were prevalent in their communities. However, as British and Dutch settlers began to encroach on Khoisan territories, their numbers began to dwindle, and the consumption of Rooibos Tea was all but forgotten. It would not be until 1772 that Swedish botanist, Carl Thunberg, would rediscover the leaves, and subsequently revive a largely more widespread interest in the tea-like beverage.
By 1904, Rooibos trade was gradually growing at a steady pace across Africa and beyond. This would be further boosted when a Russian immigrant with ties to tea manufacturing, Benjamin Ginsberg, began marketing Rooibos as a ‘mountain tea’ - an herbal alternative to traditional black and green teas.
When the Second World War broke out in 1939, Rooibos sales increased at a rapid rate once Imperialist Japanese forces had occupied the largest manufacturer of tea - China. While India took on much of the burden of this global shift, many supplies sought the produce of Rooibos Loose Tea in order to fill the new void in the wounded industry. This placed a massive strain on the Rooibos market, with demand far surpassing the availability. During this period, Rooibos Tea rose in price, largely due to the overall scarcity of the plant.
With the war’s conclusion in 1945, balance was, for the most, restored. While Rooibos maintained a modest worldwide trade, black and green teas were still the choice beverages for most consumers outside of South Africa. Then, in 1968, the world of Rooibos would change forever, and it would be largely due to a doting African mother and her sick child. Dr. Annique Theron was born in 1929 and grew up on a small-town farm in Limpopo.
She would go on to study at university, earning her Doctorate, before moving to Pretoria and meeting her future husband, Meiring. When the couple had a baby in 1967, they soon discovered that their young Lorinda was severely susceptible to a number of different allergies. The following year, when Lorinda was just 14 months old, Dr. Theron decided to warm her milk with Rooibos Tea, resulting in her child sleeping for 3 straight hours without suffering from her allergies.
Dr. Theron had just discovered Rooibos Tea’s true potential, and that same year, she published a book, aptly titled, Allergies: An Amazing Discovery. Scientific Studies were soon able to support her claims, and in time, her findings would define Rooibos Tea as one of the healthiest beverages currently available on the market! Dr. Annique Theron sadly passed away in 2016 at the age of 87. She had continued to play a vital role in the industry right up to the last years of her life. Dr. Theron’s groundbreaking work has enabled the market to build on her success, with hundreds of blends created to accommodate varying tastes!
Type of Tea: Loose Leaf Rooibos Tea.
Origin: The Cederberg Region, Western Cape, South Africa.
Brewing Instructions: Brew using freshly boiled water and infuse for 8 to 10 minutes.
How to Serve: Honey or Lemon make delicious accompaniments for this beverage. Alternatively, Rooibos Long Cut is best served as it is.
Tasting Notes: Rooibos Long Cut offers traditional flavours and aromas with slightly fruity and floral undertones.
Colour in Cup: Orange liquor, dark in tone.
Rooibos Tea Benefits: Aside from the late Dr. Theron’s incredible discovery, Rooibos Tea is also known to help improve cardiovascular and immune system health, as well as providing weight management when consumed as part of a healthy and active lifestyle! Further to this, Rooibos Tea is also rich in many vitamins and minerals such as iron, calcium, potassium, copper, manganese, zinc, magnesium, and alpha hydroxy acid.
Health PointsAnti Oxidants, Cholesterol, Diabetes, Heart, Immune System, Refreshing, Weight Loss
Caffeine LevelDecaff (none)
Time of DayBreakfast, Lunchtime, Afternoon, Evening